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.ROCKS is a generic-term, open domain, meaning it can be used for anything, by anybody. .ROCKS lends itself to bands and musicians looking to promote upcoming digital releases or shows, jewelers who incorporate gems into their merchandise, geologists who promote science discovery online, or rock climbers looking to share advice and buy gear. Whatever way "rocks" can be interpreted, .ROCKS can fit the definition, making it a fun and diverse TLD for businesses and individuals.