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Fitness is a common human interest, and is one of the most searched topics on the Web. .FIT creates a relevant and accessible digital hub for the fitness world, and caters to amateurs and professionals alike. .FIT can be used for a fitness blogger, looking to reach a more targeted demographic, or for a gym, sports equipment store, or nutrition store owner, hoping to connect with the fitness world. .FIT is also perfect for non-profits groups that encourage others to get active and eat healthy.